Saniflo Canada rewards two Business-Development Managers with Promotions

News , Press releases 01/30/2023

Saniflo Canada rewards two Business-Development Managers with Promotions

Saniflo Canada rewards two Business-Development Managers with Regional Sales Management promotions

CAMBRIDGE, ONTARIO (JANUARY 27, 2023) — Phil Warren, Managing Director for Saniflo Canada, a division of Group SFA, the world leader in above-the-floor macerating and grinding toilets and drain pumps, has announced the promotion of two, high-performing Business Development Managers to Regional Sales Management posts.

•   Eric Delarosbil (top photo) has been appointed Eastern Regional Sales Manager, with continuing responsibility for all sales activities in Ontario, Quebec and Atlantic Canada (Maritime Provinces). An eight-year industry veteran, Delarosbil joined Saniflo in September 2021 after serving as a sales agent for Saniflo Canada representative King Marketing Ltd. (Richmond, BC) the previous six years. Delorosbil continues to be based in Quebec and reports to Warren.

•   Clifford Bassey (bottom photo) now takes on the role of Western Regional Sales Manager in his current territory of Alberta, British Columbia, Saskatchewan, Manitoba, Northwest Territories, and Yukon. Bassey came to Saniflo Canada in December 2021, his first professional opportunity in the plumbing and heating industry. Prior to that, he oversaw various real estate management properties in Vancouver, BC. Continuing to be based there, Bassey reports to Warren.

“Eric and Clifford were instrumental in the overall growth of Saniflo Canada in 2022, thanks to their excellent work in their Eastern and Western territories in only their first year with our company,” Warren notes. “We look forward to continued expansion of the Saniflo brand and our customer base through their dedication and leadership.”

Saniflo Canada rewards two Business-Development Managers with Regional Sales Management promotions


SANIFLO North America – whose parent company originated macerating plumbing technology – offers a complete line of macerating and grinding upflush toilet systems and drain-water pumping systems for residential and commercial applications. SANIFLO developed its innovative, “above-floor plumbing” technology more than a half-century ago and has led its commercialization worldwide. Today, the company markets macerating technology through 22 subsidiaries in 50 countries and has sold more than six million units worldwide since 1958. SANIFLO products are available through independent sales agents throughout North America, and the product line is currently available at most major plumbing wholesalers and hardware retailers.

  For more information, contact Saniflo at 1-800-363-5874. Or visit the Saniflo website at

  For editorial assistance, including photography, contact John O’Reilly ([email protected]) or Payton Meyers ([email protected]) c/o GreenHouse Digital + PR: 708 428 6385.

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