Saniflo parent SFA Group announces brand refresh with new international website

News 01/26/2023

Saniflo parent SFA Group announces brand refresh with new international website

Saniflo parent SFA Group announces brand refresh with newly updated international website

The new website centers around a global vision that brings all the SFA groups from around the world closer together.

CAMBRIDGE, ONTARIO (JANUARY 24, 2023) — Saniflo SFA, the world leader in above-the-floor macerating and grinding toilets and drain pumps, recently completed a new group website as part of its evolving sales and marketing strategy. The improved website is designed to strengthen the group's visibility, provide a global vision of SFA’s activities, and highlight the corporate’s social responsibility and values.

Founded nearly 65 years ago, Saniflo SFA is present in over five continents and 70 countries, with 27 subsidiaries worldwide. Saniflo SFA’s inventiveness enhances the lives of millions of people around the world and helps create conditions for a more harmonious life.

“It’s a major milestone for the company,” says Phil Warren, Saniflo Canada’s Managing Director. “This new branding positions Saniflo’s growing ambition to move the industry forward.”

“We are here to help save the planet,” he continues. “We have worked diligently to reduce our carbon footprint by adopting environmentally responsible practices in the design of our products; one of the ways is by saving raw materials and preferring recyclable materials.”

The new website performs with the user experience in mind. Many new features help users understand Saniflo’s SFA products, which include:

      Sanitary Pumps and Macerator Pump Units for Domestic Use

      Products for Showering, Hydrotherapy and Spas

      Industrial Pumps and Lifting Stations

      Water Treatment Equipment and Solutions

Visitors on the new site can stay informed on the latest company news on SFA’s Group News page, including Saniflo’s sustainability efforts.

For more information on Saniflo SFA and to view the site, please visit:


SANIFLO North America – whose parent company originated macerating plumbing technology – offers a complete line of macerating and grinding upflush toilet systems and drain-water pumping systems for residential and commercial applications. SANIFLO developed its innovative, “above-floor plumbing” technology more than a half-century ago and has led its commercialization worldwide. Today, the company markets macerating technology through 22 subsidiaries in 50 countries and has sold more than six million units worldwide since 1958. SANIFLO products are available through independent sales agents throughout North America, and the product line is currently available at most major plumbing wholesalers and hardware retailers.

     For more information, contact Saniflo at 1-800-363-5874. Or visit the Saniflo website at

     For editorial assistance, including photography, contact John O’Reilly ([email protected]) c/o GreenHouse Digital + PR: 708.428.6385.